The Work Behind the Words
A look at the strategy, thinking, and execution behind websites, campaigns, and content designed to actually do something.
Turning a Historic Attraction’s Website Into a Better Visit-Planning Tool
For this nationally recognized historic attraction, I helped rethink two of the most important parts of the website to make it easier for prospective visitors to understand what they could do, plan their day, and ultimately take the next step toward booking.
Rebuilding a Medical Website Around How Patients Think
Restructured navigation and expanded website content around the way prospective patients actually search for care, thus creating clearer pathways from symptoms and areas of concern to relevant treatments and services.
Turning Financial Expertise Into a Clearer Service Strategy
A financial planning firm had a well-defined audience and a highly personalized approach, but its website didn’t fully communicate the breadth of that expertise. I developed a new service architecture and supporting content strategy built around the real financial decisions its clients face.”
Case Study Title
Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work. Add details about why you created this project and what makes it significant.